program

We plan to kick off the conference with a bang! Delegates will be treated to a world class dining experience at Pee Wee’s - our conference venue across both Monday & Tuesday.

HOW DO WE LEAD, NOT JUST OUR TEAMS, BUT OUR ENTIRE INDUSTRY?

To be a truly successful leader, marketer or thought leader, you need to be able to answer this fundamental question and to identify the insights that are driving marketplace behaviour and decision making, to transform these opportunities into commercial advantage and, most importantly, to generate the kind of influence and engagement that turns ideas into action.

In other words, we need to be more connected, more creative and more courageous.

In this exciting and insightful presentation, Dan Gregory will explore the three themes of Insights, Innovation and Influence whilst providing a practical framework for how to apply them to your business and category.

Empower your people to harness purpose as a personal and collective motivator. Empower your teams to expand their sphere of influence, hone their risk appetite, and reframe their role in greater business success. As Gandhi put it, let’s teach your people to do what they can, with what they have, from where they are. Starting today.

Purpose: Knowing your why is one thing, knowing their why is everything.

Risk: Pre-mortems, black boxes, asking the questions without answers. Build your ability to bounce back from failure while looking risk in the eye.

Make your mind up: Framing your choices and diversifying your dice in the age of etoxic information.

Find your edge, own your narrative: No one does you, like you. Be your difference, it’s your most valuable asset.

Please wait outside the Adina/Vibe hotel for the evening transfer.

Address:

7 Kitchener Dr, Darwin City NT 0800

Enjoy an iconic Territory BBQ in an open paddock under the stars - our first night is one not to be missed! Join us at the remarkable venue ‘Barramundi Adventures’ and network with Australia’s greatest media minds.

ADDRESS:

1612 William Rd, Berry Springs NT 0838, Australia

Transport:

Return transport will be provided. Coaches will depart from the Adina / Vibe Hotel (Darwin Waterfront).

Attire:

Embrace your ‘Territory Outback’ attire! The paddock surface is a mixed terrain so please wear comfortable closed / flat shoes. Flat boots would be ideal. Long pants are recommended and it can be cool in the evening, so remember to keep warm.

Outback Afterparty:

There will be an option to remain on the property and move to the ‘Outback Bar’ for fishing, games and dancing. Transfers will be provided.

During this entertaining session, Chelsea will explore how to reduce your stress and avoid burnout. She will share her routines for success and tools to create a positive mindset. The session will leave you with some healthy habits to keep you performing at your best, while helping you to also create a connected culture in your workplace and home.

We’ve talked about existential change coming in marketing for a decade and now it’s really here. In this power panel of top Australian marketers, Mi3’s Executive Editor Paul McIntyre moderates a conversation which will test marketers' recall of brands – the fun bit - and we’ll hear their favourite brands and customer experiences as consumers, not marketers. And why. Then the conversation moves to how brands on the panel are wrestling with the biggest challenges marketing has faced in 20 years.

From CX, martech, cookieless digital acquisition and targeting, universal IDs, the attention economy, AI-powered creative and production, brand building versus short-term acquisition, inhousing and hybrid outsourcing, attribution and econometrics, the new talent crisis, measurement, privacy and regulation, a power shift from media companies to tech vendors and how marketers have to navigate the climate crisis and their contribution to broader corporate Environmental and Social Governance (ESG). It’s a critical, possibly mind-bending conversation for the times. Bring a very big notebook!

As the marketing world keeps getting more and more complex, Strategy as a discipline (or area of expertise) isn't escaping the trend. Today we find all sorts of Strategists in the industry: brand strategists, comms strategists, cx strategists... and all of them have to work together as clients are increasingly asking for integration between agencies, teams and client responses.

In this session Asier will unpack the different strategy 'breeds', the good and the bad of mixing them and how we are entering the era of ‘Strategy Convergence’. This session will identify the key areas of opportunity as we enter this new era.

What occurs when our brains, bodies and ideas synchronise within a hybrid world?

Understanding the fascinating impact of combinations in a state of ‘Covid flux’, will enable you to build the hybrid system that best suits your operating model and business.

You can navigate a multitude of options, from how to use space, tools and tech, to the impact of choice or mandates on areas including; in-office days, meeting methods and tasking.

The result is a culture that maintains trust, value and a shared understanding of effective collaboration, now and into the future.

Please wait outside the Adina/Vibe hotel for the evening transfer.

Address:

7 Kitchener Dr, Darwin City NT 0800

Dine in an open-air Mango Forest adorned with exquisite vibrancy. This is dinner and drinks at its most spectacular.

Address:

70 Reedbeds Rd, Berry Springs NT 0838

Transport:

Return transport will be provided. Coaches will depart from the Adina / Vibe Hotel (Darwin Waterfront).

Attire:

The ‘Enchanted Forest’ dress is smart casual. The surface is a mixed terrain so please wear comfortable closed shoes. It can be cool in the evening, so remember to keep warm.

Outback Afterparty:

For those who would like to continue, we have booked ‘The World Famous Humpty Doo Hotel’ until late. Transfers will be provided.